To assist their buyers in the purchasing experience, furniture businesses must pay attention to specific features of their website design.
Obviously, the same rules and trends that apply to b2c eCommerce apply to furniture websites as well. Simple navigation, consistent graphics, visible calls-to-action, and access to customer service channels are all examples of good design.
The first and most crucial piece of furniture design advice is to keep things simple. In an unusual method, some website designers attempt to produce a distinctive and catchy design. They have a tendency to overburden the site with features such as chat rooms, dozens of pages with irrelevant statistics or information, and other solutions that are debatable in the current niche. As a result, overloading the web design layouts for furniture stores becomes a fatal move.
The process of purchasing furniture, as previously stated, is a form of art. Customers must be motivated by the design to search for furniture that they can use in projects and then purchase it on the current site. Having a lot of fields, sections, or bars is only going to give you a headache. They don’t make you want to go shopping.
The website’s layout is quite important. It’s a framework for all of the pieces that designers utilize to build a design. Excessive functionality and blocks should be avoided. It’s best to keep things simple but effective. If you’re stumped on how to design a furniture website, go with a tried-and-true layout:
- The header is the area of the page that displays the company’s logo and includes some pagination features. The designer can use this area to link to other pages on the website, such as “Contact Us,” “About Us,” and so on. It’s also a terrific spot to login and sign up.
- The primary component of the document is the body, which is where you can put all of the vital information. It’s frequently a product list. Make an effort to develop your own distinct style.
However, buying furniture online has its own set of requirements, such as making a thoughtful and thorough selection because furniture is meant to be used for a long time. As a result, clients make purchasing decisions after considering a variety of factors such as the appearance of the furniture, its size, durability, materials, assembly instructions, delivery alternatives, and the seller’s return policy, to mention a few. Let’s look at how these details can be accommodated in website design.
The most important characteristics of a furniture website design:
- Make a design that is open and uncluttered, as this is the current style.
- At the absolute least, allow for brand and price range filtering.
- To present products attractively and to rival real-life shopping, use a variety of content types. Customers can use video, 3D visualization, product builders, and assembly tutorials to assist them make a decision online.
- Find a way to display furniture in real-world settings, for as through pictures or augmented reality applications.
- Integrate messengers so that buyers can simply share and discuss their favourite things.
- Start using live chat for a customer experience survey and take a fresh look at ordinary features.
- As upsells, use lower-priced items.
Examples of the best furniture website design
1-Blu Dot –
The product page’s photos and navigation are of exceptional quality. Blu Dot excels at product images, with high-resolution header shots that span the width of the pages enticing shoppers, and detailed photos on product pages allowing them to examine the furniture in greater depth. The product page is very informative while also lengthening because to the abundance of photographs, including large diagrams with product dimensions and the Design Story part acting as a seller’s blog. The product page has its own navigation menu so that customers may jump right to the section of interest.
2-IKEA navigation that is well-organized
IKEA sells furniture, appliances, and home accessories, but it’s not difficult to find what you’re looking for. Customers can browse furniture by categories or rooms, as well as check current special offers, using the website’s navigation system. The way product information is organized on product pages is fantastic. All product information is organized into numerous buttons that open into a sidebar. Customers are not intimidated by a deluge of information, and they can get as much information as they need on demand.
3-Perigold – expanded shopping options
Perigold offers luxury design and a shopping experience to match, with beautiful solutions to fulfil any client demand. Customers who are inspired by an interior design idea can utilize the Search with Photo tool to find things on the website that are comparable in style. The Shop the Space section is another place to look for a suitable object. It features a big portfolio of room pictures from which a buyer may select matching products and buy them right away.
4- LexMod – home interiors with LexMod goods
LexMod provides a brightly coloured website with well-organized product information. The first important aspect of their design approach is that they display the entire colour range of products in interiors, providing customers a tip as to what palette they go with. A visible indicator of a live chat with customer service is the second positive point. It’s not overbearing, yet it stands out against a light background.
5-Made is a crowd-funding concept.
Made is confident that their customers are well-informed before making a purchase. Buyers may explore select products’ 3D models with a 360° view option, and each product page includes descriptive product photographs and pictograms addressing delivery, shipment time, return policy, and warranty. The team maintains a blog with design advice and ideas for anyone seeking inspiration. They make money by providing shortcuts to important objects in each piece.
This furniture company stands out because of their crowd-funding campaign to promote young designers. Furniture concepts are provided in a distinct section of the website, appropriately named Talent Lab. Customers can fund manufacturing and be instantly repaid if the design falls short of the financing target.
Steps for designing a furniture design:
Web designer should be aware about the need of the customer:
1-Elegant, capacious and eye-catching designs: Shopify is a fully functional ecommerce platform that focuses on creating eye-catching and useful designs for your furniture store.
2-Presentation of any kind of product: Give a comprehensive product presentation that covers all aspects of the product and services.
Integrate many angles of pictures, product dimensions, films, and 3D visualization of furniture products.
3-Augmented reality illustration: Augmented reality uses digital visual elements, text, and graphics to create an enhanced representation of a real-world object. It is extremely helpful in conveying a clear image of the product and how it appears as an interior design piece.
4-Filters that should be integrated: To organize furniture goods by brand name, material types, and price range. It enables customers to obtain their preferred goods in a short period of time. The incorporation of filters improves the user’s experience on the furniture website. These filters should be straightforward and utilize the same terms as your clients when describing your goods.
5– A live chat messenger should be integrated– A live chat messenger allows customers to ask questions about things they want to buy. Your online store’s chatbot will assist customers throughout their buying experience.
6-The method that should be used for integration– Customers can access the payment process through a variety of payment gateway alternatives.
7-Shipping process and tracking process of any order: Gaining customer loyalty requires this. It improves the transparency of the delivery process. When customers see their merchandise arrive, they are overjoyed. Order management software can help you increase your sales and conversions. It gives customers correct shipping information, so they’ll return to the e-commerce site the next time they need something.
Suggestions for making website furniture design stand out:
Consider how you will begin your adventure when looking for new furniture, whether it is a sofa, kitchen table, or bedroom set. Are you going to the store right away, look online, or go through catalogues? Seventy percent of today’s customers look at websites before visiting a physical store. Customers’ initial contact with your brand will be through your website, which is why it’s critical to make it user-friendly and distinct from competitors. Here are some straightforward strategies for making your website stand out:
Continual Improvement:
Your Magento Development website, like your company, should never be static. As new generations require your furnishings, you must change your firm to ensure its long-term viability. Each group has distinct requirements, desires, and issues to address. Maintain an up-to-date website that reflects the needs of your target audience. Websites and logos grow outdated after a while, and it’s time for a refresh.
Make Your Own Online Showroom:
More than merely listing your inventory should be the focus of your website. Show full-length photos of the furniture piece, as well as close-ups of the wood, cloth, or other textures, so the consumer can get a sense of how it looks and feels. Keep your inventory and descriptions as updated as your showroom, and be sure to advertise any current promotions. Consider hiring a professional web staff to post, maintain, and develop your websites on a regular basis.
Interact with your audience:
Fun and interactive design experiences can help you get your clients to take the next step in the buying process (whether it is buying online or going in-store). Consider this your virtual customer engagement. Create product description pages with a 3-D furniture model that they can adjust the colour of and spin 360 degrees using interactive design. Creating interactive design, on the other hand, doesn’t have to be difficult; it may be as simple as providing a zoom option on the photographs to highlight intricacies of your furniture items.
Be of assistance:
Create website material (or even a blog) that assists customers with common furniture issues, and your brand and website will gain value. Most visitors to furniture websites aren’t ready to make a purchase and are still looking. Give them the assistance and direction they require, and demonstrate that you are an expert in your field. Consider the issues that clients have when purchasing a new piece of furniture and write articles about them. This makes you more memorable to potential buyers than simply displaying furniture and not describing how to use it, how it will improve your customer’s life, or how it will answer a problem they have.
Build a foundation of trust:
A reputable website, as well as a positive initial impression, can go a long way. Surprisingly, when it comes to your website, both of these factors go hand in hand. Are you inclined to stroll into and shop in a storefront that is broken down and in disrepair if you are in a shady neighbourhood? Most likely not. The same may be said for your website. Good design may help you make a positive first impression and build trust with new and recurring consumers. Using your company’s photographs (rather than stock photos), posting testimonials on your site, and putting your customers at the centre of your material are all good strategies to develop and maintain consumer trust.
Conclusion:
‘Design elements aren’t self-contained’.
Good furniture website design follows basic ecommerce web design trends, but adjusts them to the target buyers’ expected behaviour and expectations. Even excellent design approaches, such as those mentioned above, must be carefully evaluated to determine whether they have an influence on customer experience in your specific scenario. You are welcome to contact our team if you appreciate a responsible and research-based approach to web design and require immediate support. You can submit a service request right away, or you can examine the ecommerce experience we can provide by seeing our dedicated interactive demo.
Contributed By: Ankita C Behani
