You want to increase the number of people visiting your website if your business has one. You don’t have time, expertise, or the desire to learn this technical field. Marketers like Websites That Sell Australia agree that SEO has become a must-have, despite the rise in social media and other tools that are popping up like mushrooms. It pays to be familiar with onpage SEO service. It doesn’t even require technical knowledge.
SEO is as easy as you make it.
Let’s now define what on-page SEO is. On-page SEO is basically what you do on a page of a website to attract search engines. This includes both html code and content, which are natural search results.
You can create compelling SEO copy by using only five elements of the on-page SEO.
There are three reasons why it is worthwhile to learn the basics of SEO on-page.
SEO Generates leads: Search Engine Optimization positively impacts lead generation according 59% of marketers
Natural Search beats Paid Search: 80% search engine users claim they click on natural results more often or always.
Search beats Social Media: In 2012 the average order value was 40% more than that from social media.
Summarizing, learning the basics can help you generate leads, increase website traffic, and increase your profits.
Let’s get to the point.
The 5 essential elements that you must have to increase traffic.
On-page SEO Success Starts with Titles and Headlines
Keywords should be included in every title. This is the most important element of a page’s ranking. For best results, keywords should be used at the beginning of your title. The title must be relevant to the contents of the page.
Increase On-page SEO by Meta Descriptions
A meta tag is a description of the page’s content. This meta tag is used by Google to describe your page in search results. Use this summary description to write benefit-oriented copy. Meta tags should be written for humans, not search engines. Each page should have a unique description. Don’t use one meta description for similar pages.
Enhance On-Page SEO by Using Relevant Keywords
Search engine optimization is dominated by keywords. Keyword phrases and keywords are key words that searchers enter into a search box. Keyword placement and use are important. The best keywords are placed closer to the content’s front, in the first 100-150 words.
A word of caution. Avoid using keywords too often or Google may flag you as keyword “stuffing”. You should limit the amount of keywords in your page to 5%.
You can select keywords that search engines use to help you create relevant and useful content. This tool is free to use in
Google Keyword Planner is a tool that helps you find keywords to guide your content strategy. This tool will help you to create compelling content.
Enhance On-page SEO with Relevant Content – Frequently
Content is the king. Although you may have heard it before, Google bots are constantly searching for quality content. Quality content is content that meets your audience’s wants, needs and desires. Content is not for search engines, but users. Keep the human reader in your mind when writing content. Google prefers original, frequently updated content that is fresh and new. This tends to draw visitors. Higher rankings are possible when more visitors crawl your site.
Increase On-page SEO with Social Media
Some people believe that social media has replaced SEO. This is false. Social media has a role that is different – it’s one of distribution. Social media allows you to share your content with others. Social media can be used to complement SEO by sharing your content with interested parties.
No technical background
Website optimization is complex and broad. But, smart marketers don’t shy away from SEO. They let SEO do the work without having to worry about technical knowledge.
You’ll see tangible results if you focus on the five elements that are not technical and on-page. You just need to apply it consistently. Because they are easy to master, it is possible to focus on just five. This will allow you to explore other SEO techniques such as off-page optimization.