The internet is full of millions of images and videos, but only a few of them are able to cause a real impact on their viewers. Every company should have in its portfolio the key shots that visually represent its brand or represent the services it offers. Remember, a good marketing campaign needs just a few high-quality images or videos to be successful. And for this, you need skilled commercial photography pros in Bristol or any other city.
When creating a portfolio for your company, brand, or product – regardless of its size – there are some core items that should make it in there. Without a doubt, you need to have the so-called “hero shots”: your best angles, angles that show off the details of your product while highlighting its benefits and its functionality (often done with lifestyle shots). But beyond this minimal requirement, there are other photos that can boost the power of your portfolio. Not adding them would be a mistake. So let’s take a look at 8 of the most important shots to use.
● Head Shots
A good headshot is essential to building your online presence. It’s a small investment that can pay off for years. it’s a famous dialogue is that “A picture is worth a thousand words.”
A headshot isn’t just valuable for marketing and branding purposes — it also shows potential employers you’re competent, reliable, and ready to work. While it’s not a necessity in every industry, it’s especially important in sales or marketing positions that rely on personal connections or personal reputation.
● Your Offerings
For service-based businesses, it’s important to showcase exactly what you offer to potential customers and clients through photography, by using photos of completed projects or services provided at your business, or by employees in action performing tasks related to your business offering. This helps to reassure potential customers by providing visual proof of your expertise and capability. Service-based businesses can also use lifestyle photography to gain clients’ attraction.
● Exterior Shots
Exterior shots say a lot about your brand and what you’re selling. A small business — especially one with a brick-and-mortar location — should focus on two different images: the storefront sign and its surroundings. Having great photos of the building is preferable to having nothing at all because it tells potential customers that you’re not just another fly-by-night operation.
● Interior Shots
Interior shots are just as important as exterior shots; they show off your business office and make it easy for people to contact you right away. If you live in an office or warehouse space, adding photos of employees working at desks or on computers is key.
● Product Shots
If you’re an eCommerce company, it is vital to put product shots on your website. These images always appear on your product page, and they should be clear, clean, and well-lit. It shouldn’t be posed or contrived, but it should also convey a sense of the product itself. The success rate of eCommerce stores depends on how their products look when they’re displayed on their website. High-quality photos provide a first impression that potential customers will remember. To increase sales, it’s important that you display how your products are made and also how they look in the store.
● Group Shots
Group shots can show the whole organization working together or the different departments within your company. A company’s web presence highlights the entire firm, not just a single product or service. A powerful product shot is one that clearly demonstrates the benefits of your product. Pick a background that best showcases your product and shows viewers what it does with an image that clearly represents the features of your product.
● Systems & Processes
You should also include systems and processes images in the website’s portfolio. If your company sells pens and you’ve got people standing behind an array of pens ready to work on their next masterpiece while you’re busy back at your desk with your computer, then that’s probably not a great shot for you. However, if it shows how you’re using the pen in your hands right now to manage the project will help.
The Bottom Line-:
To get eye-catching pictures for your company’s website, don’t forget to hire the best commercial photography services near you.